Within 48 hours of Stanjarivus McKay announcing he committed to "his dream school," which was UCLA, he was on a plane for an official visit to the University of Washington.
Before leaving he told the Huskies coaching staff he wanted to commit, but by the time he got home his allegiance - and commitment - swung back to UCLA.
Welcome to football recruiting in 2009, where a player's `commitment' is a signal to other schools to intensify their recruitment.
It is causing uneasiness in the recruiting world, which takes center stage with today's national letter of intent signing day.
And UCLA is as involved in this zaniness as anybody.
The Bruins could sign 16 to 23 high school seniors today. The final number depends on which recruits stay true to their word, as well as five other recruits announcing their intentions.
"It is nuts," Bruins second-year coach Rick Neuheisel said. "It's always nuts, but I'm finding it more nuts because I'm right here in the center of the nutness, which is Los Angeles. This is the epicenter of Pac-10 recruiting. Most of the kids are in this area, so every (school's coaching) staff is here."
Each year there are players who switch commitments from school to school, but this year it is an epidemic.
UCLA has 18 oral commitments heading into signing day, in addition to Carson High tight end Morrell Presley enrolling in school in January.
Five of them originally committed to other schools, including Presley, who originally committed to USC.
"I don't think there's ever been anything quite like this," said Rick Kimbrel, a Western Region recruiting analyst for Rivals.com who has been in the recruiting business for two decades. "I've never seen this amount of de-commits, hopping from one school to another. I hope this isn't the birth of something out of control, but my instincts say it could be.
"Coaches are putting pressure on kids to commit, so the kids wind up committing. Then, they have buyer's remorse. These coaches aren't just great X's and O's guys, they're great salesmen. One day they want a Samsung, the next day they want a Sony."
McKay thought the days of his cellular phone being glued to his ear were over the moment he announced he was attending UCLA. He even went about contacting the other schools recruiting him before going public with his decision.
"As soon as I committed, all these other schools starting coming at me harder," McKay said. "Colorado and Washington recruited me the hardest. I thought it would calm down, but I started getting more phone calls. Schools see you committed to UCLA, and then they want to offer you."
On the night he returned from Washington, McKay estimated he received 30 phone calls from other schools and Internet reporters.
He also received a lot of text messages and e-mails.
"I think everybody would agree that a commitment ought to be a commitment," Neuheisel said. "But because of how the commitments are arrived at, and kids having such terms as `soft verbals,' you just have to keep competing until a kid tells you, `I'm done.' Then you move elsewhere.
"But these kids are still inviting coaches into the home, and all that stuff, so you just have to keep swinging."
Brian Te'o, the father of Punahou High of Honolulu linebacker Manti Te'o, received 100 to 130 recruiting phone calls a week until recently, when Manti narrowed his list down to three schools. Te'o, rated as one of the top linebackers in the nation, is to announce today between USC, UCLA and Notre Dame.
The craziness also includes flip-flopping flips.
Cajon High of San Bernardino defensive back Marlon Pollard committed to former Bruins coach Karl Dorrell before the 2007 season, switched his commitment to Notre Dame in October because of UCLA's coaching change, and flipped back to the Bruins last month.
Kapolei (Hawaii) High offensive lineman Stan Hasiak committed to the Bruins in October, changed to California last month, but is now undecided. He is favoring UCLA, but he said this week he stopped doing interviews and talking to schools so he can make a decision where he will sign.
Neuheisel said one of the reasons for so much indecisiveness from the recruits is the process.
He said Washington's hiring of former USC assistant Steve Sarkisian also clouded the recruiting picture.
Washington's late start in recruiting caused a mad scramble.
"So they're in there knowing all the (recruiting) lists because they came from the Pac-10, and are banging everybody just to see where there's a chink in the armor," Neuheisel said. "They're out there taking their swings.
"It's a wild ride. It's fun, if you have the right attitude for it."